Word of mouth advertising (or referrals) has always been the quiet strength for business. With the rise in popularity of Internet, Word of Mouth Marketing has become even more important as most purchasers don’t have the advantage of personal interaction before buying. Existing customers and clients of a business, associate with people in similar circumstances […]
Change The Product! A Lesson From The Kinky Boots Factory
Most of my friends know that I LOVE movies. I don’t watch TV, but I certainly make up for it in the number of movies and TV series I watch on DVD. Recently, I watched “Kinky Boots” again – one of my all time favourites – and it hit me that there was a great […]
Small Business & The The Importance of Email Marketing
Whether or not you have an online presence, you shouldn’t underestimate the importance of email marketing or follow up marketing. Email, or follow up, marketing is important because a really high percentage of your site visitors, won’t buy on the first visit…. It’s really important to get your first time visitors to return to your […]
How Do The FTC Guidelines For Social Media Marketing Apply to Aussies
I’m getting a lot of questions from my Australian (and non US) readers about the new FTC Guidelines and how they apply to us. Each of us are on a number of mailing lists and there is an awful lot of hype coming through – about how you will be fined if don’t meet the […]
Reclaiming Your Power – In Business
Have you lost your power in business? No, I don’t mean “are you weak in business”…. Listening to Jenny Leather, a Melbourne born and bred Mother of 3, on the Stretch Your Mind And Body Talk today, I wondered how many of us have let go of our power, or put our power in the […]
