Mobile First – So Says Google

Back in November, Google has announced that they were experimenting with making their website search index mobile-first. This is a response to the fact that the majority of

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The Power of Press Releases

A Press Release can really add a level of oomph to your marketing message. The idea of a Press Release is to provide media outlets with information regarding

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Using Awards for Better Publicity

A timely topic!  Does your business strategy includes using awards for better publicity?  Do you use the process of applying awards to check and refine your business strategy?

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Small Business & The The Importance of Email Marketing

Whether or not you have an online presence, you shouldn’t underestimate the importance of email marketing or follow up marketing. Email, or follow up, marketing is important because

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Why Lead Capture Is Important To Small Business

If you’re putting together your website, you’ve probably come across the term “lead capture page” and wondered what on earth it’s all about. A Lead Capture Page is

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Offline Businesses: Email Marketing To Your Customers

As an offline business you should seriously consider email marketing as one of the key foundations for your marketing campaign. Many business owners are wary of using email

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Offline Businesses: Marketing Your Business Online

Marketing your business online will give your company a competitive edge and wider access to your target audience – without spending a ton of ineffective advertising dollars. Today,

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Things To Consider When Creating Your Online Presence

Creating your online presence is important in todays world of Internet connectivity.  Web presence, or online presence, is a broad term that includes websites, networking sites and other

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Compelling Reasons Why Offline Business Should Create An Online Presence

It doesn’t really matter what type of business you’re involved in these days – it could be selling goods or services, or a combination of both, you are

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Build Your List Without A Website!

Building a list of subscribers who are interested in what you have to say and share with them is always a good thing.  Until recently, the options to

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