The Power of Press Releases

Posted on 19. Dec, 2010 by Charly Leetham.

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A Press Release can really add a level of oomph to your marketing message. The idea of a Press Release is to provide media outlets with information regarding your business, a new product or service or changes within the business, in a succinct and engaging manner, so that the media outlet will ‘pick up’ your [...]

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Using Awards for Better Publicity

Posted on 03. Nov, 2010 by Charly Leetham.

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A timely topic! Does your business strategy includes using awards for better publicity? Do you use the process of applying awards to check and refine your business strategy? In terms of publicity, being nominated for an award can be just as helpful as winning the award. Industry specific awards are a gauge of your company [...]

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Small Business & The The Importance of Email Marketing

Posted on 13. Jul, 2010 by Charly Leetham.

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Whether or not you have an online presence, you shouldn’t underestimate the importance of email marketing or follow up marketing. Email, or follow up, marketing is important because a really high percentage of your site visitors, won’t buy on the first visit…. It’s really important to get your first time visitors to return to your [...]

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Why Lead Capture Is Important To Small Business

Posted on 10. Jul, 2010 by Charly Leetham.

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If you’re putting together your website, you’ve probably come across the term “lead capture page” and wondered what on earth it’s all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor’s attention and provides fast, easily-understood benefits to encourage that person to [...]

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Offline Businesses: Email Marketing To Your Customers

Posted on 26. Mar, 2010 by Charly Leetham.

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As an offline business you should seriously consider email marketing as one of the key foundations for your marketing campaign. Many business owners are wary of using email to market to prospects due to the SPAM legislations that exist and the perception that email marketing may leave with prospects. These are, indeed, very valid concerns [...]

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Offline Businesses: Marketing Your Business Online

Posted on 24. Mar, 2010 by Charly Leetham.

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Marketing your business online will give your company a competitive edge and wider access to your target audience – without spending a ton of ineffective advertising dollars. Today, most people will search the Internet first, even when they want to find a nearby shop or restaurant – so it’s important that local businesses increase their [...]

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Things To Consider When Creating Your Online Presence

Posted on 23. Mar, 2010 by Charly Leetham.

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Creating your online presence is important in todays world of Internet connectivity. Web presence, or online presence, is a broad term that includes websites, networking sites and other mentions of your business where potential customers can find you easily. Most online searches are brief, so your online presence needs to take advantage of the short [...]

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Compelling Reasons Why Offline Business Should Create An Online Presence

Posted on 17. Mar, 2010 by Charly Leetham.

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It doesn’t really matter what type of business you’re involved in these days – it could be selling goods or services, or a combination of both, you are missing opportunities if you don’t have an online presence. It is essential for an offline business to create, maintain and continually update its online presence in today’s [...]

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Build Your List Without A Website!

Posted on 02. Mar, 2010 by Charly Leetham.

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Building a list of subscribers who are interested in what you have to say and share with them is always a good thing. Until recently, the options to be able to build that list without actually having a website have been limited because generally, you need somewhere to display your offer and opt in form [...]

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Increasing your business using Appreciation Marketing and Promotion Gifts

Posted on 22. Feb, 2010 by Charly Leetham.

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Everyone likes to feel valued – our customers even more so. As a business owner (online or offline), do you let your customers know how much you appreciate them doing business with you? There are a number of ways we can show our appreciation to our customers – starting with that simple follow up email [...]