With Canada introducing their new anti spam law (CASL), I thought it would be worthwhile reviewing what a business needs to be aware of when using Email Marketing. Spam Spam, whilst it is a lunch meat, tends to be used as a catch all phrase that means unwanted or junk email or messages that are unwanted (think […]
Oh My – Mailchimp Introduces Multi User Functionality
Mailchimp is moving into the big leagues and introducing Multi User Functionality. What’s Multi User Functionality? I’m so glad you asked! As a web development agency, we offer email marketing support services to our clients. One of the things that concerns me with the current Mailchimp access, is that everyone has the same level of […]
HTML or Text Emails For Small Business?
Email is one of the most widely used forms of communication for the 21st century but it is also one of the most misused. When considering using Email as a marketing communication medium for a small business, the question is how to provide customers with sufficient information to drive sales and visitors to their website […]
Small Business & The The Importance of Email Marketing
Whether or not you have an online presence, you shouldn’t underestimate the importance of email marketing or follow up marketing. Email, or follow up, marketing is important because a really high percentage of your site visitors, won’t buy on the first visit…. It’s really important to get your first time visitors to return to your […]
Offline Businesses: Email Marketing To Your Customers
As an offline business you should seriously consider email marketing as one of the key foundations for your marketing campaign. Many business owners are wary of using email to market to prospects due to the SPAM legislations that exist and the perception that email marketing may leave with prospects. These are, indeed, very valid concerns […]
Practical Strategies: Email Marketing & Networking
Following on from my discussion the other day, When Do You Agree To Join A Marketing List, and the excellent comment by Justin Premick from Aweber, I thought I would discuss some practical ways that you can invite people to join your update list and avoid (most) of the angst and being labelled a Spammer. […]
Email Marketing: When Do You Agree To Join A List
I am a Linked In Open Networker – this basically means that I accept most connection requests and will archive a request rather than hit it with an “I Don’t Know”. I have made some interesting contacts but I am surprised to see how many of my new contacts automatically subscribe me to their mailing […]
Develop Your Relationship With Your Potential Clients
Over the past few weeks I’ve been talking to a lot of clients about developing your relationship with your list – or your potential clients, particularly with email marketing. As a business person, particularly an online business person, it is really important that you give your subscribers (followers, friends) every opportunity to get to know […]
