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Unsolicited Commercial Email And Your Business Obligations

August 27, 2014 by Charly Leetham 2 Comments

With Canada introducing their new anti spam law (CASL), I thought it would be worthwhile reviewing what a business needs to be aware of when using Email Marketing. Spam Spam, whilst it is a lunch meat, tends to be used as a catch all phrase that means unwanted or junk email or messages that are unwanted (think […]

Filed Under: Email Marketing, Privacy Tagged With: anti-spam, can-spam, canadian anti-spam law, Email Marketing

Oh My – Mailchimp Introduces Multi User Functionality

February 15, 2013 by Charly Leetham 3 Comments

Mailchimp V8

Mailchimp is moving into the big leagues and introducing Multi User Functionality.  What’s Multi User Functionality? I’m so glad you asked! As a web development agency, we offer email marketing support services to our clients. One of the things that concerns me with the current Mailchimp access, is that everyone has the same level of […]

Filed Under: Email Marketing Tagged With: Email Marketing, mailchimp email marketing, mailchimp V8, multi user email marketing accounts

HTML or Text Emails For Small Business?

August 9, 2010 by Charly Leetham Leave a Comment

Email is one of the most widely used forms of communication for the 21st century but it is also one of the most misused. When considering using Email as a marketing communication medium for a small business, the question is how to provide customers with sufficient information to drive sales and visitors to their website […]

Filed Under: Business, Email Marketing Tagged With: Email Marketing, html email, text email

Small Business & The The Importance of Email Marketing

July 13, 2010 by Charly Leetham 10 Comments

Whether or not you have an online presence, you shouldn’t underestimate the importance of email marketing or follow up marketing. Email, or follow up, marketing is important because a really high percentage of your site visitors, won’t buy on the first visit…. It’s really important to get your first time visitors to return to your […]

Filed Under: Email Marketing, Marketing Tagged With: email, Email Marketing, importance, lead capture process, Marketing

Offline Businesses: Email Marketing To Your Customers

March 26, 2010 by Charly Leetham Leave a Comment

As an offline business you should seriously consider email marketing as one of the key foundations for your marketing campaign. Many business owners are wary of using email to market to prospects due to the SPAM legislations that exist and the perception that email marketing may leave with prospects.  These are, indeed, very valid concerns […]

Filed Under: Business Coaching, Email Marketing, Marketing Tagged With: Email Marketing, email marketing for small business, email marketing tools, permission based email marketing

Practical Strategies: Email Marketing & Networking

October 26, 2009 by Charly Leetham Leave a Comment

Following on from my discussion the other day, When Do You Agree To Join A Marketing List, and the excellent comment by Justin Premick from Aweber, I thought I would discuss some practical ways that you can invite people to join your update list and avoid (most) of the angst and being labelled a Spammer. […]

Filed Under: Email Marketing Tagged With: communicating with your list, Email Marketing, list building, permission based email marketing

Email Marketing: When Do You Agree To Join A List

October 23, 2009 by Charly Leetham 9 Comments

I am a Linked In Open Networker – this basically means that I accept most connection requests and will archive a request rather than hit it with an “I Don’t Know”.  I have made some interesting contacts but I am surprised to see how many of my new contacts automatically subscribe me to their mailing […]

Filed Under: Email Marketing, My Other Services Tagged With: communicating with your list, Email Marketing, list building, permission based email marketing

Develop Your Relationship With Your Potential Clients

October 21, 2009 by Charly Leetham 5 Comments

Over the past few weeks I’ve been talking to a lot of clients about developing your relationship with your list – or your potential clients, particularly with email marketing. As a business person, particularly an online business person, it is really important that you give your subscribers (followers, friends) every opportunity to get to know […]

Filed Under: Email Marketing Tagged With: communicating with your list, Email Marketing, how, list building, with

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