This is a question that I asked myself when I first heard of the Spiritus – Spiritual Marketing Directory.
Shelagh Jones, the founder of the Spiritual Marketing Directory, shares that her experience shows that Marketing With Spirit means different things to different people but has a basis of SINCERITY. Actually believing in your message and believing that you can add value.
Let’s face it – many people dislike ‘marketing’ or ‘sales’ simply because many of the marketing examples we see are hypey and overbearing. In fact, we often have trouble believing the sincerity of the offer – it’s so oversold, or just too good to be true.
Marketing With Spirit is really about making it enticing and selling the benefits – but it’s also about being sincere.
This is why Shelagh created Spiritus – The Spiritual Marketing Directory. Through her work coaching businesses to achieve succes, Shelagh found that a lot of online communities exist, but they do not want any marketing to happen in their forums or other places on the internet where they “hang out” so to speak. This makes it difficult for anyone who wants to gain access to potential customers who might be interested in their products. What tends to happen is that community members end up pretending and not really contributing.
So Shelagh decided to create a directory and community that was purely for marketing and showcasing your business and as firm believer in the Law of Attraction, Shelagh believes that like is attracted to like – which is a large part of the success of the directory.
One of the main objectives of Spiritus – The Spiritual Marketing Directory, is to provide a place where people looking for a company in a particular industry can find out about the values of businesses and about what motivates them – before starting a business relationship with them. This is so important! How many times have you checked out a business before actually dealing with them? More importantly, how many times have you investigated the businesses website before even speaking to them?
Apart from the Marketing Directory, Shelagh has also created a community for the members. Those who wish to, can participate in the forum and promote their services further, which is a great form of networking…. Who knows which community member may be able to refer a client to you, because you connected on Spiritus? Shelagh also produces a weekly newsletter where she promotes Members businesses – all a member has to do is add their information to the forum and Shelagh will include it.
There are a number of extra services that Shelagh provides the community members including:
Tweeting (and retweeting) members news –
great for the business who doesn’t have a handle on Twitter (or doesn’t want to have a handle on Twitter)
Regular calls to help develop your business –
from how to use Twitter, why Video is useful, holistic PR, graphic design, Intellectual Property and so much more… As a member of the Spiritual Marketing Directory, you gain access to these calls.
Paying It Forward
A large part of the Law Of Attraction is to pay it forward, and Spiritus – The Spiritual Marketing Directory pays it forward as well. As a member of Spiritus, if you refer a new member, you will get your next months advertising in the directory, free. Then there is the Helping Hand Fund where, each month, 10% of the total income of Spiritus (after sales tax has been paid) is placed into the Helping Hand fund and whichever member refers the most businesses to Spiritus during the month will choose an organisation to receive the money.
Connie and I had the pleasure of speaking with Shelagh on our Stretch Your Mind And Body Talk Show, you can listen to the whole show below.
As a special offer for our listeners, Shelagh has also made a very generous offer – she will give a 2 month free subscription to the Spiritual Marketing Directory – simply click the link to sign up and take advantage of the offer.
Remember, Marketing With Spirit is about creating authenticity in marketing, sharing your values and being able to show who your really are.
Why not chime in below and share your thoughts?
In order to understand more about the real meaning of marketing with spirit. Must read the book called Driving to Success: Let Your Spirit Take the Wheel. You can learn more about it here: http://www.spiritdriving.com/books. It will be published in May. Feel free to contact Leila if you might be interested in reviewing it for your blog.