Your "Page Not Found" (404) page might be doing more harm than good — or at the very least, missing a chance to connect. In this episode, Charly explains how to turn that dead-end page into a warm welcome that builds trust and boosts engagement.
You'll discover:
AI tools sometimes generate fake links to your site How this affects your site's reputation and user experience What your 404 page should include beyond “Sorry, not found” Smart ways to turn lost visitors into warm leads
Whether you add a search bar, newsletter opt-in, or a chatbot, your 404 page can go from frustrating to functional - and help your site work harder for you.
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