Over the past few weeks I’ve been talking to a lot of clients about developing your relationship with your list – or your potential clients, particularly with email marketing.
As a business person, particularly an online business person, it is really important that you give your subscribers (followers, friends) every opportunity to get to know you, like you and trust you. I thought I would share some of my advice here.
Keep Your List Warm
Have you ever signed up to someones list and not heard from them in forever? Then, one day an email arrives in your inbox trying to sell you something – I would say that you had not only forgotten your signed up to that list, but also thought you were being ‘spammed’.
The best way to make sure that this doesn’t happen to your prospects is to communicate with your list regularly. Keep them warm, so to speak, and remind them that they have subscribed to your mailings.
How regular, regular is, is up to you…. It can be once a day, once a week, once every two weeks or once a month. I strongly recommend that you don’t go longer than once a month in your mailings and once you choose your interval, stick to it.
Give – Of Yourself
People buy from people / businesses they know and trust. When you communiate with your list, tell them about yourself. It doesn’t have to be deeply personal, but it needs to include something of yourself.
In every email you send, let your subscribers know that you are a real person.
Give Value
The one thing that annoys me is when I open an email all I get is a ‘sales message’. I find it really difficult to make a decision on buying something, when I don’t get a feel for the type of value that I will receive by making the purchase.
I am more likely to make a buying decision, when I get enough information.
When you send your emails out to your list, think about what value you are providing before you ask your readers to buy something.
Keep these points in mind when communicating with your list and you’ll develop a highly responsive email list – that likes to do business with you.
. Trelise Cooper, top Auckland fashion designer, brings all her staff together at 9.15 each morning for a short meditation, part of the holistic approach Trelise credits it for taking her business beyond her wildest dreams. But in a world that is less than ideal it is also quite acceptable to encourage people to do it at home.
A good relationship with loyal customers is worth a fortune. That’s the most valuable thing any business can have. The key here is to build your large list of lifetime customers who trust you. Achieve this and you’re set for life.
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