Using Gravity Forms with Mailchimp simplifies the process of adding Opt In forms to your website. However, the ability to add subscribers to a list using the Groups functionality is not implemented in Gravity Forms (as of version 1.5 of the Gravity Forms Mailchimp add-on, there are plans to implement this).
The main benefit of Groups in Mailchimp is the ability to segment your list so you can target messages to particular subscribers. This allows a site owner to use just one mailing list – which ensures that subscribers don’t receive the same message several times (which can happen if you use multiple lists).
This series of videos demonstrates how you can ‘tag’ a subscriber in your Mailchimp list using Gravity Forms – without using the ‘Groups’ functionality.
Video 1: Adding A Custom Field To Your Mailchimp List
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Video 2: Updating Your Gravity Form
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Video 3: Modifying The Mailchimp Feed For Your List
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Video 4: Test The Segmentation
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Video 5: Populating The Tracking Field Dynamically
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Video 6: Using The Segmentation In MailChimp
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