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Mailchimp & Gravity Forms: Segmenting Your List

October 23, 2011 by Charly Leetham Leave a Comment

Using Gravity Forms with Mailchimp simplifies the process of adding Opt In forms to your website.  However, the ability to add subscribers to a list using the Groups functionality is not implemented in Gravity Forms (as of version 1.5 of the Gravity Forms Mailchimp add-on, there are plans to implement this).

The main benefit of Groups in Mailchimp is the ability to segment your list so you can target messages to particular subscribers.  This allows a site owner to use just one mailing list – which ensures that subscribers don’t receive the same message several times (which can happen if you use multiple lists).

This series of videos demonstrates how you can ‘tag’ a subscriber in your Mailchimp list using Gravity Forms – without using the ‘Groups’ functionality.

Video 1: Adding A Custom Field To Your Mailchimp List

[jwplayer config=”standard” image=”https://acl-training.s3.amazonaws.com/Mailchimp/Segmentation/Segmenting-1.png” file=[secdl bucket=acl-training path=Mailchimp/Segmentation/mailchimp-gravityforms-segmentation-0.mp4]]

Video 2: Updating Your Gravity Form

[jwplayer config=”standard” image=”https://acl-training.s3.amazonaws.com/Mailchimp/Segmentation/updatingform.png” file=[secdl bucket=acl-training path=Mailchimp/Segmentation/mailchimp-gravityforms-segmentation-1.mp4]]

Video 3: Modifying The Mailchimp Feed For Your List

[jwplayer config=”standard” image=”https://acl-training.s3.amazonaws.com/Mailchimp/Segmentation/ModifyingFeed.png” file=[secdl bucket=acl-training path=Mailchimp/Segmentation/mailchimp-gravityforms-segmentation-2.mp4]]

Video 4: Test The Segmentation

[jwplayer config=”standard” image=”https://acl-training.s3.amazonaws.com/Mailchimp/Segmentation/testhesegment.png” file=[secdl bucket=acl-training path=Mailchimp/Segmentation/mailchimp-gravityforms-segmentation-3.mp4]]

Video 5: Populating The Tracking Field Dynamically

[jwplayer config=”standard” image=”https://acl-training.s3.amazonaws.com/Mailchimp/Segmentation/dynamicpopulation.png” file=[secdl bucket=acl-training path=Mailchimp/Segmentation/mailchimp-gravityforms-segmentation-4.mp4]]

Video 6: Using The Segmentation In MailChimp

[jwplayer config=”standard” image=”https://acl-training.s3.amazonaws.com/Mailchimp/Segmentation/usingsegmentation.png” file=[secdl bucket=acl-training path=Mailchimp/Segmentation/mailchimp-gravityforms-segmentation-5.mp4]]

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Filed Under: Mailchimp and Gravity Forms Tagged With: mailchimp, segmenting a mailchimp list

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Charly Leetham, from Ask Charly Leetham, is an Online Business Implementation Expert who helps Small Businesses and Solopreneurs harness the power of the Internet as a Sales Channel or Channel To Market. Get your dose of business inspiration and motivation to help you along. Compiled from the generous contributions of over 79 authors. Grab a free copy today. Motivating Your Mind, Inspiring Your Spirit by visiting www.AskCharlyLeetham.com today

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