If you want your website to rank well in the Search Engines, the thing to remember is that content is king and Google likes fresh content, but it also looks for depth of content…
How often do you add new content to site? Do you have a schedule for producing new content? If not, it’s now time to get that schedule in place and start improving your website rankings.
Stuck on what to write to about? Here’s some headline ideas that might get the creative juices flowing:
1. Top 5 tips for improving xxxxxx
2. 6 biggest mistakes yyyyyy make when xxxxx
3. 8 Top Questions all new yyyy have about xxxxx
I’m sure you’re getting the picture…. the number doesn’t matter – it could be 2, 5, 10…
The thing is, use your key phrase in these heading to pique interest of your readers and improve your search engine rankings.
Once you have your headline, I recommend keeping the ‘articles’ to between 300 and 500 words long, and using the ‘key phrase’ from your headline no more than twice per 100 words.
What I mean, is that if you say Top 5 Tips To Use New Content To Improve Search Engine Rankings… the keyphrase is Improve Search Engine Rankings.
When you write your article, use the term ‘improve search engine rankings’ no more than twice in every 100 words….
At the end of each article, you could then mention one of your specific products or services that will provide more information and assistance. Or not…. sometimes, more is less.
The trick is to not give all the information, but enough to be helpful but leave them wanting more, and show how they can get more help.
You should notice that many sites often provide information a number of times, in different ways.
That’s because sometimes it needs to be said several times, and sometimes a different way of saying it will get a different audience.
A second hot tip is to use something you may have seen in a magazine that you can equate to your industry… For example, if I was to to see an article about Demi Moore’s view of parenting (and this is just an example), I could use a headline like – Why Demi Moores’ wrong about Parenting. I would acknowledge the magazine article and then go on to explain why she IS or ISN’T wrong…. The headline alone will make people want to read, the content will compel them to read on.
So start today – get a calendar and plan out your new content for the next three months. Write your draft headlines and then use these as your inspiration in the coming weeks, you’ll be surprised at how easy it becomes.
What tips do you have for other readers for adding content to your sites?
Charly, Love this article as it brings me back to Stu’s presentation in Las Vegas and that’s where we first met. I have put together my editorial calendar with topics for each month for 2011. Now I’m wrestling with how detailed a schedule I need for weekly content, blogging and newsletters.
Hey Tina,
I put together a high level calendar and targets for each week. The thing to remember is that you’re in for the marathon, not the sprint – so pace yourself and don’t try to overdo it. The key is to be consistent and ‘always show up’ – if you’re burnt out, you’re not going to achieve this.
It can be pretty daunting though!