What Happens When Private Equity Buys Your Plugins? (2026/720)

If your favourite WordPress plugins have changed hands in recent years, you may have noticed something shifting. Higher prices, slower support, and founders walking away from the products they built. In this episode, Charly covers:

✅ Why private equity companies acquire plugins for profit, not passion
➡️ What you actually receive when you pay for a WordPress plugin licence
⚡ The difference between founder-led support and PE-backed help desks
⭐ How to audit your site and assess the risk profile of your plugins
❗ Evaluating your return on investment on the tools your business depends on

This is about making informed decisions. Know what is on your site, who owns it, and whether you are still getting value for what you are paying.


Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)

About the Author Charly Leetham

Charly Leetham has been in technology for over 40 years - from earning her amateur radio license at 13 to founding and running Ask Charly Leetham, a digital services business serving small businesses worldwide. After losing $1 million in a franchise failure, she rebuilt from scratch and has kept her business running for nearly two decades through skill, systems, and relentless practicality.

She hosts the podcast Rise and Shine - Your Business Tech Boost with Charly Leetham and speaks about what it actually takes to build businesses that work and last - not just look good on paper.

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