Are you constantly tempted by shiny new software promising to revolutionise your workflow?
Marketing is designed to make us feel like we are falling behind, but after 40 years in tech, Charly has learned that the businesses running smoothly are not the ones with the fanciest tools.
In this episode, Charly covers:
Why tech marketing sells feelings (fear and urgency) rather than features
The "four times rule" for deciding whether you actually need new software
Questions to ask before switching tools or buying new applications
Why boring, reliable tech that just works is actually smart business
Book a Free 30minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
Join my locals community and strike up a conversation about the topic
0 comments