How Much Does Image Compression Really Boost Your SEO and Site Speed? (2025/630)

Think uploading big, beautiful photos helps your website? It might be slowing it down and killing your SEO.

In this episode, Charly dives deep into how compressing and resizing your images can drastically improve your page load speed, boost search rankings, and lower bandwidth use — all without sacrificing quality.

📌 You’ll discover:

✅ The difference between lossy and lossless compression

✅ Why image size impacts SEO, bandwidth, and mobile user experience

✅ Which formats to use: JPEG, PNG, WebP, or AVIF?

🛡️ Real tools to optimize:

  • TinyPNG, ImageOptim, Smush for WordPress
  • Lazy loading, responsive image sizes, and CDNs

🔗 Learn how Google’s Core Web Vitals factor in image size

Set it up once and let image optimization silently boost your site’s performance — every single day.

🔗Join my locals community and strike up a conversation about the topic

About the Author Charly Leetham

Charly Leetham has been in technology for over 40 years - from earning her amateur radio license at 13 to founding and running Ask Charly Leetham, a digital services business serving small businesses worldwide. After losing $1 million in a franchise failure, she rebuilt from scratch and has kept her business running for nearly two decades through skill, systems, and relentless practicality.

She hosts the podcast Rise and Shine - Your Business Tech Boost with Charly Leetham and speaks about what it actually takes to build businesses that work and last - not just look good on paper.

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