Should You Use a Subdomain or Subdirectory for Better SEO and Branding? (2025/628)

Wondering whether to use a subdomain (like blog.mysite.com) or a subdirectory (like mysite.com/blog) for your blog, store, or support portal?

In this episode, Charly explains the difference — and why it matters for SEO, branding, and user trust. He also reveals a clever WordPress setup tip that improves site security and makes updates easier.

📌 In this episode:

✅ When to use subdomains vs. subdirectories

✅ Why subdirectories boost SEO authority

✅ How subdomains can complicate analytics and trust

✅ The smart way to install WordPress in a separate folder

🛡️ Security benefits of clean file structures

🔗 Real-world examples from Google, Shopify, and Charly’s own site


Understanding these differences can save you hours of SEO cleanup and boost your site's performance from day one.

🔗Join my locals community and strike up a conversation about the topic

About the Author Charly Leetham

Charly Leetham has been in technology for over 40 years - from earning her amateur radio license at 13 to founding and running Ask Charly Leetham, a digital services business serving small businesses worldwide. After losing $1 million in a franchise failure, she rebuilt from scratch and has kept her business running for nearly two decades through skill, systems, and relentless practicality.

She hosts the podcast Rise and Shine - Your Business Tech Boost with Charly Leetham and speaks about what it actually takes to build businesses that work and last - not just look good on paper.

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