GA4 might be powerful, but is it too much for your small business?
In this episode, Charly breaks down the complexity of Google Analytics 4 (GA4), explores why many business owners are ditching it, and reveals simpler, more usable tools that might actually be a better fit for your goals.
Here’s what you’ll learn:
Why GA4 feels confusing for so many users The real shift from session tracking to event-based models When GA4 is actually worth the effort — and when it’s not Alternatives like Beehive (from WPMU DEV), Google Search Console, and SEMrush Why usability and clarity matter more than power
Try WPMU DEV (Beehive) here: https://askcharlyleetham.com/likes/wpmudev
(Charly receives a commission for purchases made from this link)
Smart tip: Use the analytics platform you’ll actually check and understand!
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