When someone lands on your website, you’ve got seconds — not minutes — to grab their attention and get them to take the next step.
In this episode, Charly unpacks what your website should really focus on when you're just getting started:
✅ How to communicate what you do and who you help — fast
✅ Why clear messaging beats flashy branding every time
✅ The truth about logos and brand colours (and what big brands have that you don’t — yet)
✅ Why putting your customer’s journey first converts more than a bold font ever will
✅ What actually builds brand recognition over time
Branding matters — but not more than clarity. If your site looks amazing but no one knows what to do next, it’s not working.
Join my locals community and strike up a conversation about the topic
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