When someone lands on your website, you’ve got seconds — not minutes — to grab their attention and get them to take the next step.

In this episode, Charly unpacks what your website should really focus on when you're just getting started:

✅ How to communicate what you do and who you help — fast
✅ Why clear messaging beats flashy branding every time
✅ The truth about logos and brand colours (and what big brands have that you don’t — yet)
✅ Why putting your customer’s journey first converts more than a bold font ever will
✅ What actually builds brand recognition over time

Branding matters — but not more than clarity. If your site looks amazing but no one knows what to do next, it’s not working.

Join my locals community and strike up a conversation about the topic

About the Author Charly Dwyer

Charly has more than 30 years experience in the IT industry ranging from hands-on technical, to high-level business management, Charly has installed and configured computing equipment and has managed business contracts in excess of $25 million dollars.

As a result, Charly identifies the best way to integrate solutions and technologies for the most cost effective way to achieve a businesses outcome.

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