Being Authentic in your marketing is so, so, so important. In today's episode, Charly explores the importance and benefits of being authentic.

She shares some strategies that businesses can employ in their marketing to enhance their authenticity. She also talks about some of her own successes through being authentic.

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About the Author Charly Dwyer

Charly has more than 30 years experience in the IT industry ranging from hands-on technical, to high-level business management, Charly has installed and configured computing equipment and has managed business contracts in excess of $25 million dollars.

As a result, Charly identifies the best way to integrate solutions and technologies for the most cost effective way to achieve a businesses outcome.

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