Charly explores into the art of sales beyond just pushing a product. Inspired by a snippet from "The Wolf of Wall Street" and the famous "Sell me this pen" scene, Charly reflects on how the real Wolf emphasised the importance of asking questions over simply trying to sell.

Whether you love or hate the Wolf, this is a good lesson to learn.

Drawing from her own experiences in sales, Charly shares the key technique of understanding customers through thoughtful questioning. She reveals how this approach not only helps in crafting compelling sales propositions but also significantly boosts the chances of closing a sale.

Charly also discusses essential strategies such as demonstrating Return on Investment (ROI) for customers, and sheds light on why some businesses might be struggling with sales in today's economic climate. Whether you're a seasoned salesperson or new to the field, this episode offers valuable insights to help you refine your sales techniques and achieve greater success.

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About the Author Charly Dwyer

Charly has more than 30 years experience in the IT industry ranging from hands-on technical, to high-level business management, Charly has installed and configured computing equipment and has managed business contracts in excess of $25 million dollars.

As a result, Charly identifies the best way to integrate solutions and technologies for the most cost effective way to achieve a businesses outcome.

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