Copywriting And Your Business Perception

Posted on 18. Mar, 2010 by Charly Leetham.

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Great post on the Copybunny site… Would you ACTUALLY buy this product??? CB certainly likes to ‘tell it as it is’ and her copywriting advice is excellent – any business owner can take her tips and use them straight away…. In the article, CB discusses the headline from the Copywriting perspective – but also addresses [...]

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6 Tips For Great Sales Copy

Posted on 09. Dec, 2009 by Charly Leetham.

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The reason you create a sales page on your website is to attract a customer that is willing to buy your product or service and / or to gain their email address so you can follow up and market to them later. Your sales letter is incredibly important and should exhibit a level of friendliness, [...]

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Are You Sick Of The Hype?

Posted on 07. Sep, 2008 by Charly Leetham.

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The one thing that really annoys me is hypey sales copy that yells at you. I understand that the copy has to sell me on what’s on offer, that it has to make a big profit and address my questions – all right there on the page. I also understand the scarcity angle – this [...]