You don't need a thousand affiliates. You need the right ten.
Charly sits down with Alex Standiford, founder of Siren Affiliates, to talk about what happens when you stop chasing every possible affiliate and start building real partnerships instead. Alex explains the shift that changed the way he grows his own business, and why it might be exactly what your marketing is missing.
In this episode, Charly and Alex discuss:
Why more affiliates does not mean more sales
The difference between an affiliate and a true partner
How the big commission platforms quietly cost you money
What a successful partnership program actually looks like in practice The one question to ask before you approach anyone about working together
If you are ready to rethink how you find the people who grow your business, this one is for you.
Website: https://www.sirenaffiliates.com
Podcast: http://partnership.fm
X: https://x.com/AlexStandiford
LinkedIn: https://www.linkedin.com/in/alexstandiford
Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)
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