Every business owner thinks they would never fall for a scam - until they almost do.
Scams are not designed for careless people. They are designed to trigger a reaction before your rational brain has a chance to catch up, and they are alarmingly effective at it.
In this episode, Charly covers:
Why scams work on the same principles as marketing - and how they exploit urgency, authority and fear How fatigue, stress and multitasking make business owners more vulnerable to phishing attacks The one habit - the pause habit - that breaks the scam cycle before it starts How to verify suspicious messages through trusted channels instead of the links or numbers provided
If you have ever felt that rush of "I need to deal with this right now," this episode will change how you respond to it.
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