Ever felt burned by a “new customer” deal that leaves loyal users behind?
In this episode, Charly unpacks her reaction to a Xero ad offering deep discounts and gift cards to newcomers — while long-time users continue paying full price.
Inside this episode:
Why loyalty pricing matters to small businesses The risk of alienating long-term customers Real talk on rising SaaS costs vs. value received A reminder to treat your own clients with care — they notice
Charly shares her pricing philosophy: steady rates for loyal customers unless forced by external costs — a strategy that keeps trust high and churn low.
How do you feel about paying full price while others get sign-up perks? Join the discussion and rethink how you nurture your client relationships.
Join my locals community and strike up a conversation about the topic
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