What Are Tracking Pixels and How Can They Improve Your Marketing ROI? (2025/574)

August 7, 2025
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Charly Leetham

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Ever wondered how websites know you’ve visited or why ads follow you around?

In this deep-dive episode, Charly explains what tracking pixels are, how they power your analytics, and what to consider before installing them.

📌 You’ll discover:

✅ What a tracking pixel does and how it works with cookies

✅ Where and how to add pixels (Google, Facebook, LinkedIn, email tools)

✅ How pixels support remarketing, A/B testing, and campaign performance

🛡️ Key privacy laws (GDPR, CCPA) and how to stay compliant

🔗 Risks, myths, and why tracking isn’t always 100% reliable

🔗Join my locals community and strike up a conversation about the topic

Book Your Free Breakthrough Session

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About the Author Charly Leetham

Charly Leetham has been in technology for over 40 years - from earning her amateur radio license at 13 to founding and running Ask Charly Leetham, a digital services business serving small businesses worldwide. After losing $1 million in a franchise failure, she rebuilt from scratch and has kept her business running for nearly two decades through skill, systems, and relentless practicality.

She hosts the podcast Rise and Shine - Your Business Tech Boost with Charly Leetham and speaks about what it actually takes to build businesses that work and last - not just look good on paper.

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