What Are Tracking Pixels and How Can They Improve Your Marketing ROI? (2025/574)

August 7, 2025
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Charly Dwyer

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Ever wondered how websites know you’ve visited or why ads follow you around?

In this deep-dive episode, Charly explains what tracking pixels are, how they power your analytics, and what to consider before installing them.

📌 You’ll discover:

✅ What a tracking pixel does and how it works with cookies

✅ Where and how to add pixels (Google, Facebook, LinkedIn, email tools)

✅ How pixels support remarketing, A/B testing, and campaign performance

🛡️ Key privacy laws (GDPR, CCPA) and how to stay compliant

🔗 Risks, myths, and why tracking isn’t always 100% reliable

🔗Join my locals community and strike up a conversation about the topic

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About the Author Charly Dwyer

Charly has more than 30 years experience in the IT industry ranging from hands-on technical, to high-level business management, Charly has installed and configured computing equipment and has managed business contracts in excess of $25 million dollars.

As a result, Charly identifies the best way to integrate solutions and technologies for the most cost effective way to achieve a businesses outcome.

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