Charly explores into the art of sales beyond just pushing a product. Inspired by a snippet from "The Wolf of Wall Street" and the famous "Sell me this pen" scene, Charly reflects on how the real Wolf emphasised the importance of asking questions over simply trying to sell.

Whether you love or hate the Wolf, this is a good lesson to learn.

Drawing from her own experiences in sales, Charly shares the key technique of understanding customers through thoughtful questioning. She reveals how this approach not only helps in crafting compelling sales propositions but also significantly boosts the chances of closing a sale.

Charly also discusses essential strategies such as demonstrating Return on Investment (ROI) for customers, and sheds light on why some businesses might be struggling with sales in today's economic climate. Whether you're a seasoned salesperson or new to the field, this episode offers valuable insights to help you refine your sales techniques and achieve greater success.

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About the Author Charly Leetham

Charly Leetham has been in technology for over 40 years - from earning her amateur radio license at 13 to founding and running Ask Charly Leetham, a digital services business serving small businesses worldwide. After losing $1 million in a franchise failure, she rebuilt from scratch and has kept her business running for nearly two decades through skill, systems, and relentless practicality.

She hosts the podcast Rise and Shine - Your Business Tech Boost with Charly Leetham and speaks about what it actually takes to build businesses that work and last - not just look good on paper.

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