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Why Lead Capture Is Important To Small Business

July 10, 2010 by Charly Leetham Leave a Comment

If you’re putting together your website, you’ve probably come across the term “lead capture page” and wondered what on earth it’s all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor’s attention and provides fast, easily-understood benefits to encourage that person to […]

Filed Under: List Building, Marketing Tagged With: lead capture, list building, online business, Small business

Using Giveaways To Maximum Effect For Your Business

February 24, 2010 by Charly Leetham 2 Comments

Many of my readers will know that I promote, and recommend, Giveaway events – you’re probably also seeing them being promoted online and in your mailbox every few minutes.  They all have names that make them sound like they are a brand new, marvelous event and that you will lose out big-time if you don’t […]

Filed Under: Business, List Building Tagged With: giveaway events, list building

Practical Strategies: Email Marketing & Networking

October 26, 2009 by Charly Leetham Leave a Comment

Following on from my discussion the other day, When Do You Agree To Join A Marketing List, and the excellent comment by Justin Premick from Aweber, I thought I would discuss some practical ways that you can invite people to join your update list and avoid (most) of the angst and being labelled a Spammer. […]

Filed Under: Email Marketing Tagged With: communicating with your list, Email Marketing, list building, permission based email marketing

Email Marketing: When Do You Agree To Join A List

October 23, 2009 by Charly Leetham 9 Comments

I am a Linked In Open Networker – this basically means that I accept most connection requests and will archive a request rather than hit it with an “I Don’t Know”.  I have made some interesting contacts but I am surprised to see how many of my new contacts automatically subscribe me to their mailing […]

Filed Under: Email Marketing, My Other Services Tagged With: communicating with your list, Email Marketing, list building, permission based email marketing

Develop Your Relationship With Your Potential Clients

October 21, 2009 by Charly Leetham 5 Comments

Over the past few weeks I’ve been talking to a lot of clients about developing your relationship with your list – or your potential clients, particularly with email marketing. As a business person, particularly an online business person, it is really important that you give your subscribers (followers, friends) every opportunity to get to know […]

Filed Under: Email Marketing Tagged With: communicating with your list, Email Marketing, how, list building, with

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