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Mailchimp Makes Automation Tools Available To All

May 3, 2017 by Charly Leetham Leave a Comment

Mailchimp V8

Mailchimp has made their automation tools available to all Mailchimp users. This is a fantastic step for businesses that are still using the Free Mailchimp service. You can read the Mailchimp announcement here. Why is automation important? I think the ‘backstory’ for the announcement says a lot: At MailChimp, our mission has always been to help […]

Filed Under: Email Marketing, Mailchimp

Unsolicited Commercial Email And Your Business Obligations

August 27, 2014 by Charly Leetham 2 Comments

With Canada introducing their new anti spam law (CASL), I thought it would be worthwhile reviewing what a business needs to be aware of when using Email Marketing. Spam Spam, whilst it is a lunch meat, tends to be used as a catch all phrase that means unwanted or junk email or messages that are unwanted (think […]

Filed Under: Email Marketing, Privacy Tagged With: anti-spam, can-spam, canadian anti-spam law, Email Marketing

Oh My – Mailchimp Introduces Multi User Functionality

February 15, 2013 by Charly Leetham 3 Comments

Mailchimp V8

Mailchimp is moving into the big leagues and introducing Multi User Functionality.  What’s Multi User Functionality? I’m so glad you asked! As a web development agency, we offer email marketing support services to our clients. One of the things that concerns me with the current Mailchimp access, is that everyone has the same level of […]

Filed Under: Email Marketing Tagged With: Email Marketing, mailchimp email marketing, mailchimp V8, multi user email marketing accounts

Small Business: Tracking Email Results

September 6, 2010 by Charly Leetham Leave a Comment

That which isn’t measured isn’t managed When creating a new email marketing campaign, it’s important to understand just how well (or not) that campaign performs and how the Target Audience responds to it. Once an email campaign has been created, the recipients responses to the Subject Line, Special Offers and call to action(s) needs to […]

Filed Under: Email Marketing Tagged With: [email protected], email marketing tracking, email tracking, marketing campaigns

Sharing Your Latest Email Update On MailChimp and AWeber

August 20, 2010 by Charly Leetham Leave a Comment

Email Marketing can be a powerful tool for a Small Business however, the major limitation is that you can only market to those who have requested to receive your newsletter. What if you could post the link to your latest email newsletter on all your social networks and the like?  For me, that would increase […]

Filed Under: Email Marketing, Uncategorized Tagged With: aweber email marketing, latest, mailchimp, mailchimp email marketing, share your email campaigns with your social community

HTML or Text Emails For Small Business?

August 9, 2010 by Charly Leetham Leave a Comment

Email is one of the most widely used forms of communication for the 21st century but it is also one of the most misused. When considering using Email as a marketing communication medium for a small business, the question is how to provide customers with sufficient information to drive sales and visitors to their website […]

Filed Under: Business, Email Marketing Tagged With: Email Marketing, html email, text email

Small Business & The The Importance of Email Marketing

July 13, 2010 by Charly Leetham 10 Comments

Whether or not you have an online presence, you shouldn’t underestimate the importance of email marketing or follow up marketing. Email, or follow up, marketing is important because a really high percentage of your site visitors, won’t buy on the first visit…. It’s really important to get your first time visitors to return to your […]

Filed Under: Email Marketing, Marketing Tagged With: email, Email Marketing, importance, lead capture process, Marketing

Offline Businesses: Email Marketing To Your Customers

March 26, 2010 by Charly Leetham Leave a Comment

As an offline business you should seriously consider email marketing as one of the key foundations for your marketing campaign. Many business owners are wary of using email to market to prospects due to the SPAM legislations that exist and the perception that email marketing may leave with prospects.  These are, indeed, very valid concerns […]

Filed Under: Business Coaching, Email Marketing, Marketing Tagged With: Email Marketing, email marketing for small business, email marketing tools, permission based email marketing

Still More On Traffic And Listing Building

December 16, 2009 by Charly Leetham 48 Comments

While you can certainly build a business on the Internet without having a list, a list will provide you with a lot more flexibility and options.  There are benefits to having a list… * You don’t have to start over and find new people to sell to. You already have a ready-made group of people […]

Filed Under: Email Marketing, Traffic Generation Tagged With: do, email marketing for small business, generate, list building for small business, traffic generation for small business

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