Mailchimp has made their automation tools available to all Mailchimp users. This is a fantastic step for businesses that are still using the Free Mailchimp service. You can read the Mailchimp announcement here. Why is automation important? I think the ‘backstory’ for the announcement says a lot: At MailChimp, our mission has always been to help […]
Unsolicited Commercial Email And Your Business Obligations
With Canada introducing their new anti spam law (CASL), I thought it would be worthwhile reviewing what a business needs to be aware of when using Email Marketing. Spam Spam, whilst it is a lunch meat, tends to be used as a catch all phrase that means unwanted or junk email or messages that are unwanted (think […]
Oh My – Mailchimp Introduces Multi User Functionality
Mailchimp is moving into the big leagues and introducing Multi User Functionality. What’s Multi User Functionality? I’m so glad you asked! As a web development agency, we offer email marketing support services to our clients. One of the things that concerns me with the current Mailchimp access, is that everyone has the same level of […]
Small Business: Tracking Email Results
That which isn’t measured isn’t managed When creating a new email marketing campaign, it’s important to understand just how well (or not) that campaign performs and how the Target Audience responds to it. Once an email campaign has been created, the recipients responses to the Subject Line, Special Offers and call to action(s) needs to […]
Sharing Your Latest Email Update On MailChimp and AWeber
Email Marketing can be a powerful tool for a Small Business however, the major limitation is that you can only market to those who have requested to receive your newsletter. What if you could post the link to your latest email newsletter on all your social networks and the like? For me, that would increase […]
HTML or Text Emails For Small Business?
Email is one of the most widely used forms of communication for the 21st century but it is also one of the most misused. When considering using Email as a marketing communication medium for a small business, the question is how to provide customers with sufficient information to drive sales and visitors to their website […]
Small Business & The The Importance of Email Marketing
Whether or not you have an online presence, you shouldn’t underestimate the importance of email marketing or follow up marketing. Email, or follow up, marketing is important because a really high percentage of your site visitors, won’t buy on the first visit…. It’s really important to get your first time visitors to return to your […]
Offline Businesses: Email Marketing To Your Customers
As an offline business you should seriously consider email marketing as one of the key foundations for your marketing campaign. Many business owners are wary of using email to market to prospects due to the SPAM legislations that exist and the perception that email marketing may leave with prospects. These are, indeed, very valid concerns […]
Still More On Traffic And Listing Building
While you can certainly build a business on the Internet without having a list, a list will provide you with a lot more flexibility and options. There are benefits to having a list… * You don’t have to start over and find new people to sell to. You already have a ready-made group of people […]
