Change The Product! A Lesson From The Kinky Boots Factory

Posted on 16. Jul, 2010 by Charly Leetham.

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Most of my friends know that I LOVE movies. I don’t watch TV, but I certainly make up for it in the number of movies and TV series I watch on DVD. Recently, I watched “Kinky Boots” again – one of my all time favourites – and it hit me that there was a great [...]

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Copywriting And Your Business Perception

Posted on 18. Mar, 2010 by Charly Leetham.

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Great post on the Copybunny site… Would you ACTUALLY buy this product??? CB certainly likes to ‘tell it as it is’ and her copywriting advice is excellent – any business owner can take her tips and use them straight away…. In the article, CB discusses the headline from the Copywriting perspective – but also addresses [...]

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Finding Your Target Audience

Posted on 11. Aug, 2009 by Charly Leetham.

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Once you’ve defined your target audience, you need to start talking to them. This is possibly the one thing that really trips business people and affiliate marketers up – just where and how do you talk to your target audience and get them to visit your site? The answer is quite simple really – but [...]

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Know Your Target Audience

Posted on 07. Aug, 2009 by Charly Leetham.

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I have a theme that permeates all of my business building and affiliate marketing ethos – KNOW WHO YOUR TARGET AUDIENCE IS. Who is it that your product or service can help today? So many business people fail to understand this concept and, as a result, they are not as successful as they could be [...]