Why Lead Capture Is Important To Small Business

Posted on 10. Jul, 2010 by Charly Leetham.

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If you’re putting together your website, you’ve probably come across the term “lead capture page” and wondered what on earth it’s all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor’s attention and provides fast, easily-understood benefits to encourage that person to [...]

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Using Giveaways To Maximum Effect For Your Business

Posted on 24. Feb, 2010 by Charly Leetham.

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Many of my readers will know that I promote, and recommend, Giveaway events – you’re probably also seeing them being promoted online and in your mailbox every few minutes. They all have names that make them sound like they are a brand new, marvelous event and that you will lose out big-time if you don’t [...]

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Practical Strategies: Email Marketing & Networking

Posted on 26. Oct, 2009 by Charly Leetham.

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Following on from my discussion the other day, When Do You Agree To Join A Marketing List, and the excellent comment by Justin Premick from Aweber, I thought I would discuss some practical ways that you can invite people to join your update list and avoid (most) of the angst and being labelled a Spammer. [...]

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Email Marketing: When Do You Agree To Join A List

Posted on 23. Oct, 2009 by Charly Leetham.

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I am a Linked In Open Networker – this basically means that I accept most connection requests and will archive a request rather than hit it with an “I Don’t Know”. I have made some interesting contacts but I am surprised to see how many of my new contacts automatically subscribe me to their mailing [...]

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Develop Your Relationship With Your Potential Clients

Posted on 21. Oct, 2009 by Charly Leetham.

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Over the past few weeks I’ve been talking to a lot of clients about developing your relationship with your list – or your potential clients, particularly with email marketing. As a business person, particularly an online business person, it is really important that you give your subscribers (followers, friends) every opportunity to get to know [...]