Offline Businesses: Marketing Your Business Online

Posted on 24. Mar, 2010 by Charly Leetham.

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Marketing your business online will give your company a competitive edge and wider access to your target audience – without spending a ton of ineffective advertising dollars. Today, most people will search the Internet first, even when they want to find a nearby shop or restaurant – so it’s important that local businesses increase their [...]

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Creating A Successful Coaching Business

Posted on 02. Mar, 2010 by Charly Leetham.

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When you first pictured starting a coaching program you probably thought it would be easy and you would quickly create an income however, it is highly like that you have discovered very quickly that coaching is a business and needs to be treated like a business. Just like any business, a coaching business is not [...]

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Facebook FanPage: Adding An OptIn Box To Your

Posted on 28. Feb, 2010 by Charly Leetham.

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This week I was asked by a friend about how to add an optin page to your Facebook Fanpage. As I had just finished setting up my own fanpage, I recorded a quick video on how to I added my own Opt In Form. Please connect with me on my Facebook Fanpage as well and [...]

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Are There Differences between Marketing and Advertising?

Posted on 16. Feb, 2010 by Charly Leetham.

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Many business people often confuse advertising with marketing – however, advertising is only a small part of the activity called Marketing. Marketing encompasses the complete conceptualization of a product or service right from the research, the design, creation and refinement of the product, advertising, sales and delivery. Each of these phases operate independantly, but collectively, [...]

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Shoestring Marketing: Effective Press Releases

Posted on 22. Jul, 2009 by Charly Leetham.

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On my Blog Talk Radio show today, I had the absolute privilege of speaking with Shannon Cherry, the power publicis. I invited Shannon to be a guest, as Connie and I have spent the last few weeks discussing promoting your offline business online – and one thing that had come up was how cost effective [...]