Using Offline Media For Your Online Business

Posted on 12. Sep, 2010 by Charly Leetham.

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Traditional print media, such as newspapers, magazines and television, have not disappeared with the advent of the Internet. In fact, print media is still the most appropriate medium for certain Target Audiences. A marketing campaign that uses both online and offline mediums can be incredibly effective. The key to success is finding a way to [...]

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Small Business: Tracking Email Results

Posted on 06. Sep, 2010 by Charly Leetham.

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That which isn’t measured isn’t managed When creating a new email marketing campaign, it’s important to understand just how well (or not) that campaign performs and how the Target Audience responds to it. Once an email campaign has been created, the recipients responses to the Subject Line, Special Offers and call to action(s) needs to [...]

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Small Business And Choosing The Right Domain Name

Posted on 04. Sep, 2010 by Charly Leetham.

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The Internet is arguably the greatest commercial tool invented since the first coins where struck. The access provided across the world to literally billions of potential customers is unprecedented historically. The primary obstacle is human memory. You may have the greatest product imaginable, but it does no good if customers can’t remember how to get [...]

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Sharing Your Latest Email Update On MailChimp and AWeber

Posted on 20. Aug, 2010 by Charly Leetham.

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Email Marketing can be a powerful tool for a Small Business however, the major limitation is that you can only market to those who have requested to receive your newsletter. What if you could post the link to your latest email newsletter on all your social networks and the like? For me, that would increase [...]

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HTML or Text Emails For Small Business?

Posted on 09. Aug, 2010 by Charly Leetham.

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Email is one of the most widely used forms of communication for the 21st century but it is also one of the most misused. When considering using Email as a marketing communication medium for a small business, the question is how to provide customers with sufficient information to drive sales and visitors to their website [...]

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Online Marketing Strategies: Bonuses, Discounts, Coupons & Special Orders

Posted on 06. Aug, 2010 by Charly Leetham.

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There are any number of marketing strategies that can help you improve your sell-through ratio – regardless of whether you are selling online or offline. These include using bonuses, discounts, coupons and/or special orders. Each of these approaches has an advantage, depending on the manner in which they’re used. In fact, you can utilize a [...]

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Websafe Fonts & Your Website

Posted on 03. Aug, 2010 by Charly Leetham.

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No doubt about it, changing the font and font-size on your blog can make the world of difference to how it looks and your reader experience / response. One of the challenges that I have encountered when creating sites for clients in WordPress is that they like to use ‘fancy’ fonts to enhance the look. [...]

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Payment Processors, Shopping Carts and more…

Posted on 30. Jul, 2010 by Charly Leetham.

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I’m often asked to provide advice on what type of shopping cart / payment processor a business should implement. The answer is not quite so simple and in this article, I’ve tried to outline the processes and technologies that go together to deliver a payment and affiliate solution and offer some choices. This is taken [...]

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The Importance Of Social Network Profiles

Posted on 24. Jul, 2010 by Charly Leetham.

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Social Network Marketing can be viewed as branding a business and associating it with keywords on Social networks. Blogs, forums, microblogging are all effective ways to share information with your clients or customers. Smart business owners will leverage these networks and efforts by using keywords and structuring their message appropriately so that search engines and [...]

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Viral Discussions… From The Blog…

Posted on 24. Jul, 2010 by Charly Leetham.

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I was recently asked to look at the Disqus plugin for WordPress for a client. I teally like to use a product myself before recommending it to a client – even the ones they bring to me… so after looking at Disqus, I thought I qould give it a whirl. I had seen it previously [...]