Small Business: Tracking Email Results

Posted on 06. Sep, 2010 by Charly Leetham.

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That which isn’t measured isn’t managed When creating a new email marketing campaign, it’s important to understand just how well (or not) that campaign performs and how the Target Audience responds to it. Once an email campaign has been created, the recipients responses to the Subject Line, Special Offers and call to action(s) needs to [...]

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Sharing Your Latest Email Update On MailChimp and AWeber

Posted on 20. Aug, 2010 by Charly Leetham.

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Email Marketing can be a powerful tool for a Small Business however, the major limitation is that you can only market to those who have requested to receive your newsletter. What if you could post the link to your latest email newsletter on all your social networks and the like? For me, that would increase [...]

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HTML or Text Emails For Small Business?

Posted on 09. Aug, 2010 by Charly Leetham.

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Email is one of the most widely used forms of communication for the 21st century but it is also one of the most misused. When considering using Email as a marketing communication medium for a small business, the question is how to provide customers with sufficient information to drive sales and visitors to their website [...]

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Small Business & The The Importance of Email Marketing

Posted on 13. Jul, 2010 by Charly Leetham.

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Whether or not you have an online presence, you shouldn’t underestimate the importance of email marketing or follow up marketing. Email, or follow up, marketing is important because a really high percentage of your site visitors, won’t buy on the first visit…. It’s really important to get your first time visitors to return to your [...]

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Offline Businesses: Email Marketing To Your Customers

Posted on 26. Mar, 2010 by Charly Leetham.

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As an offline business you should seriously consider email marketing as one of the key foundations for your marketing campaign. Many business owners are wary of using email to market to prospects due to the SPAM legislations that exist and the perception that email marketing may leave with prospects. These are, indeed, very valid concerns [...]

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Still More On Traffic And Listing Building

Posted on 16. Dec, 2009 by Charly Leetham.

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While you can certainly build a business on the Internet without having a list, a list will provide you with a lot more flexibility and options. There are benefits to having a list… * You don’t have to start over and find new people to sell to. You already have a ready-made group of people [...]

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Have You Tried The New AWeber Form Generator?

Posted on 26. Nov, 2009 by Charly Leetham.

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I am officially impressed. I’ve been using AWeber for what seems like eons for my email marketing. The one thing that has really bugged me, is that whenever I’ve created a ‘squeeze page’ or an opt-in form, if I’ve wanted my forms to look great I’ve had to create my own graphics and then cut [...]

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Practical Strategies: Email Marketing & Networking

Posted on 26. Oct, 2009 by Charly Leetham.

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Following on from my discussion the other day, When Do You Agree To Join A Marketing List, and the excellent comment by Justin Premick from Aweber, I thought I would discuss some practical ways that you can invite people to join your update list and avoid (most) of the angst and being labelled a Spammer. [...]

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Email Marketing: When Do You Agree To Join A List

Posted on 23. Oct, 2009 by Charly Leetham.

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I am a Linked In Open Networker – this basically means that I accept most connection requests and will archive a request rather than hit it with an “I Don’t Know”. I have made some interesting contacts but I am surprised to see how many of my new contacts automatically subscribe me to their mailing [...]

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Develop Your Relationship With Your Potential Clients

Posted on 21. Oct, 2009 by Charly Leetham.

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Over the past few weeks I’ve been talking to a lot of clients about developing your relationship with your list – or your potential clients, particularly with email marketing. As a business person, particularly an online business person, it is really important that you give your subscribers (followers, friends) every opportunity to get to know [...]