Friends Of Charly Leetham
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Charly Leetham’s goal is to assist small business owners realise the power of the Internet as a channel to market their organisations in an appropriate and cost-effective manner. She helps solopreneurs and small businesses map their business processes and plan their web presence.
Charly has a passion for IT and helping people overcome their technology challenges. It is this enthusiasm that appeals to her audiences and makes Charly such an inspirational teacher. She has more than 20 years experience in the IT industry, ranging from hands-on technical, to high-level business management. She has installed and configured computing equipment and has managed business contracts in excess of $26 million dollars.
This experience in IT and running a successful business from home is what attracted the Women’s Ecommerce Association International Board of Advisors to invite Charly to be an adviser for Women in Ecommerce.
Charly has also won the MCEI Women in Business Marketing Award 2010 and was shortlisted for the Telstra Business Woman of the Year 2010 awards.
Your Business Plan Should Drive Your Technology – Not Vice Versa
After putting so much effort into writing a business plan when they start out in business, so many business owners don’t use the plan to ensure they stay on track. This includes jumping at every online marketing opportunity that comes along – and there are many!
Charly explains the importance of knowing exactly what business owners want to achieve when adding the Internet as a new channel. She speaks from her own and client’s experiences about the challenges associated with selecting an appropriate technology solution for business.
SEO For Business Owners
What is SEO (Search Engine Optimisation) and why is it important in small business? Charly answers these questions in this presentation, explaining how being indexed by search engines will help a businemarket successfully online.
She offers advice on how a business owner can get listed quickly and start ranking for their chosen keywords using her own tried and tested techniques. Charly also takes business owners through each step so they can determine whether they can handle their own SEO or outsource.
Lead Capture – Online and Offline
Building a website is one thing – but encouraging visitors to return time and time again is another. Charly will explain the importance of “Lead Capture” to your business and provide practical strategies for implementing and managing effective lead capture processes for your business.
- Implementing lead capture processes on your web presences (and offline)
- Social media and your website
- The online marketing mindset – getting the most out of your Internet sales channel