Payment Processors, Shopping Carts and more…

Posted on 30. Jul, 2010 by Charly Leetham.

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I’m often asked to provide advice on what type of shopping cart / payment processor a business should implement. The answer is not quite so simple and in this article, I’ve tried to outline the processes and technologies that go together to deliver a payment and affiliate solution and offer some choices. This is taken [...]

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The Importance Of Social Network Profiles

Posted on 24. Jul, 2010 by Charly Leetham.

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Social Network Marketing can be viewed as branding a business and associating it with keywords on Social networks. Blogs, forums, microblogging are all effective ways to share information with your clients or customers. Smart business owners will leverage these networks and efforts by using keywords and structuring their message appropriately so that search engines and [...]

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Viral Discussions… From The Blog…

Posted on 24. Jul, 2010 by Charly Leetham.

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I was recently asked to look at the Disqus plugin for WordPress for a client. I teally like to use a product myself before recommending it to a client – even the ones they bring to me… so after looking at Disqus, I thought I qould give it a whirl. I had seen it previously [...]

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Outsmart, outlast…outsource!

Posted on 21. Jul, 2010 by LauraTrenerry.

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It feels like you’re always working. You’re down to the wire on all of your deadlines, you eat two out of three daily meals over your keyboard, your family members have stopped asking you to spend time with them on the weekends and in spite of it all, you still don’t manage to get any [...]

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WECAI – Board of Advisors and Me….

Posted on 20. Jul, 2010 by Charly Leetham.

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Helping Women In Small Business Do MORE Business on the WEB… I was honoured when Heidi Richards Mooney contacted me and asked me to join the Board of Advisors of the Women’s ECommerce Association International dba Women in Ecommerce. I was introduced to Women in Ecommerce by my colleagues and when I met Heidi Richards [...]

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Lifestyle Of The New Rich

Posted on 18. Jul, 2010 by Charly Leetham.

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I’ve just finished reading the 4-hour Work Week by Timothy Ferriss – and it’s a book I would recommend to anyone. I was a little put off at the start by Tim’s intro, it really didn’t appeal to me but I’m glad I didn’t ‘judge the book by the intro’ and give up on it. [...]

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Change The Product! A Lesson From The Kinky Boots Factory

Posted on 16. Jul, 2010 by Charly Leetham.

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Most of my friends know that I LOVE movies. I don’t watch TV, but I certainly make up for it in the number of movies and TV series I watch on DVD. Recently, I watched “Kinky Boots” again – one of my all time favourites – and it hit me that there was a great [...]

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Small Business & The The Importance of Email Marketing

Posted on 13. Jul, 2010 by Charly Leetham.

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Whether or not you have an online presence, you shouldn’t underestimate the importance of email marketing or follow up marketing. Email, or follow up, marketing is important because a really high percentage of your site visitors, won’t buy on the first visit…. It’s really important to get your first time visitors to return to your [...]

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Why Lead Capture Is Important To Small Business

Posted on 10. Jul, 2010 by Charly Leetham.

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If you’re putting together your website, you’ve probably come across the term “lead capture page” and wondered what on earth it’s all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor’s attention and provides fast, easily-understood benefits to encourage that person to [...]

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Sales Campaigns: Testing, Tracking And Measuring

Posted on 10. Jul, 2010 by Charly Leetham.

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Another of my favorite catch phrases is Testing, Tracking and Measuring. That which isn’t measured can’t be managed If you aren’t measuring the effectiveness of any of your sales campaigns – how do you know which campaigns are working and which ones provide the best value for money? The same holds true for marketing your [...]